Company Description: Global Desi is an India-inspired young, colourful, boho-chic brand with global appeal. Any woman wherever in the world she may be – who loves, lives and breathes the vibrancy of Indian prints and influences will find a little bit of herself in this label. The Global Desi collection is predominantly India-inspired and delves deep into our rich heritage of colours, textures and prints to combine them to create international appeal. Launched in 2007, the brand is currently available at 146 exclusive brand outlets and 402 multi-brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013. Campaign Description: To promote the GlobalDesi ecommerce website Objective: To deliver sales

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