The story of Molly Bracken extends beyond borders and time, in the Irish countryside of the 20s, where sepia photos of a young woman discovered by the Sidonio family will become a real source of inspiration for these two fashion enthusiasts. Molly, this authentic Irish woman, feminine, strong, is none other than the grandmother of Julian Sidonio. A heritage and a unique story that the two creators of the brand, Julian and Catherine wanted to transmit through collections mixing bohemian and retro chic, femininity and softness, sequins and lace.
Thanks to their 25 years of experience in the fashion sector, in 2008 they created Molly Bracken, a brand dedicated to today's women with timeless pieces revisited.
In 2011, they gave birth to Mini Molly, a collection for little girls. A market then still little exploited in the textile industry.
The brand keeps its atypical and family imprint and expands over time with their first capsule collection Lili Sidonio x Molly Bracken in 2016. The effigy and designer of this collection for teenage girls with urban / rock accents is none other than their younger daughter Lili, then 14 years old.
A second capsule collection, Premium, has been offering since 2017 pieces made with superior materials and demanding workmanship.
Buoyed by growth and facing growing demand, Molly Bracken seized the plus size market in September 2017 with Gabrielle, a brand that aims to be feminine, glamorous and trendy.
Over time, the French brand has been able to pass on its heritage, innovate and renew itself by establishing itself among the greats thanks to a collection that aims to be close to the woman of today, timeless, strong and independent.
Today, Molly Bracken is: MINI MOLLY - LILI SIDONIO - MOLLY BRACKEN - PREMIUM - GABRIELLE. More than 4300 points of sale worldwide. Worldwide coverage in Europe, United States, Canada, Oceania and Latin America!
Exclusively, all the references of its collections are marketed online, via its official eshop.
We put a whole range of documents and tools at your disposal to participate in our program:
Molly Bracken, Mini Molly, Lili Sidonio and Gabrielle, or global banners.
Press Releases,
look book,
Catwalk...
We want to develop our sales via our official online store, promote all of our brands and lead a network of affiliates close to our values.
Take part in our program and make your visitors discover an original and varied French brand.