Company Description: Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelez International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. We operate in four categories – chocolate, beverages, biscuits and candy. Our most popular chocolate brands consist of Cadbury Dairy Milk, Cadbury Dairy Milk Silk, and Cadbury Celebrations.
Campaign Description: It is a CPS campaign in which affiliate must divert the traffic to advertiser site which can be converted into sales. Advertiser offering their affiliates to run it Pan INDIA with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic sources.
Objective: The main objective of the campaign is to get users to purchase on Cadbury.