Campaign Description: Rummy is amongst the most popular games in India. It is easy, fun and packed with a healthy dose of challenge that will keep you coming back for more. RummyCircle is the online rummy platform that packs this excitement and brings it to your preferred device. RummyCircle brings the very same game that was previously limited to small groups of friends and family with a digital avatar. Fast gameplay, secure platform, and safe transactions along with international standards of gameplay, makes them India’s most popular gaming websites. Campaign Objective: The Goal of the campaign is to drive the paid player volumes every month at a sustainable ROI. Definition of Free & Paid Player: Once the user has registered, he can play non-cash practice games for free. However, once he deposits the cash for the first time, he would be tagged as a paid player, who could then participate in cash games. Thai's what our eventual goal is, to drive the paid player volumes every month at a sustainable ROI. Targeting: Gender - Male and Female Age - 21 or more OS: Android GEO - Pan India except ( AP, AS, OR, TG, SK,NL, Tamil Nadu) Conversion Flow: User clicks and downloads the Apk version of the app User sign up/ register. KPI: D7 cpa < INR 4000 D7 arpu to be around INR 180 D7 roi > 4% Why Join? India's Most Trusted Online Rummy Site High Approval Rate. High conversion Rate.

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