GUM® is a brand owned by SUNSTAR, a leading Japanese company operating in the fields of oral hygiene, health and beauty, safety and the environment. SUNSTAR is committed to providing products and services that help people everywhere achieve better health and quality of life. The History of GUM®. begins in 1923, when Dr. John O. Butler, a Chicago periodontist, introduced an innovative toothbrush specially designed to improve oral hygiene. As people began to realize that oral health was important to general well-being, Dr. Butler's business flourished. This doctor followed a basic philosophy of research and development in preventive dentistry. His strengths were integrity, innovation and quality. SUNSTAR, a leading Japanese health product manufacturer, acquired ownership of GUM® in 1988 and used its manufacturing, research and development expertise to further grow the company. SUNSTAR believes that the state of our oral health has a profound link with the health of the whole body. We pioneered this idea and continue to support it in collaboration with dental and medical specialists around the world. Recent research has highlighted probable links between oral hygiene and serious health conditions, such as heart disease, diabetes and complications during pregnancy.

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