Company Description: Via is the largest player in the domestic travel market in India. Via today is also the 5th largest travel company in South East Asia with a presence in over 200 South East Asian cities with over a few hundred people working there. Via was incorporated in May 2007. The company has played a significant role in bringing world-class travel products at affordable prices, next door to Indian consumers. The company’s travel network is spread across 2400 towns and cities with over 50000 stores. The company has the widest network in India today. The key to the success of Via was that they were able to aggregate all the travel sectors into one umbrella. Via’s DNA has been “to get there and help consumers win and the industry prosper”. Campaign Description: This is a CPS (Cost per sale) campaign where the publishers need to drive flight bookings on the website, Via.com. Target GEO - PAN India

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