We were born in 1992 with the intention of becoming the brand of intimacy for all women. Now it is the largest underwear, sleepwear and swimwear brand in the market, with almost 90% brand awareness and over 98% female workforce. A feminine, universal and inclusive brand, which wants women to feel beautiful, comfortable and sexy, anytime, anywhere. This is why we offer the widest range of products capable of satisfying all your requirements. Currently, Women'secret works with a team of more than 1,300 people who are busy taking care of the design, manufacture and sale of clothing down to the smallest detail, and this is what allowed us to occupy the first market rank of the clothing privacy sector. In addition, the brand has contracted a strong commitment to women, which gave birth to the initiative "Sí, me importa" ("Yes, it is important") to fight against breast cancer, a movement that has received numerous awards on several occasions, both in the business world and in the medical sector. We have decided to support women during all stages and moments of their lives, the good and the bad. We are, ultimately, the mark of ALL women and we want to support them throughout their lives.
Women'secret focuses on women, adapting to the personal style of each of them. Comfortable indoor, sleeping and bathing clothes, putting well-being at the forefront and adapted to the latest trends. It is a feminine, universal and inclusive brand that wants all women to feel beautiful, comfortable and sexy, anytime, anywhere. That's why we offer the widest range of products that can meet all your requirements at a reasonable price. The target audience is made up of women aged 25 to 45, sharing very defined personality attributes: a feminine, committed, practical, resolute, dynamic, empathetic and supportive woman. The brand's flagship products are underwear, pajamas and swimwear. The average store ticket ranges between € 10-12, although it also varies a lot depending on the season. The most important selling times of the year are during sales, winter and summer, during the week of Black Friday, and, of course, at Christmas.